While every book is unique, the discounted books that do best with our readers are mystery, suspense, thrillers and romance novels.
On average, a for-purchase book with a punchy blurb and attractive cover that has authentic reviews of the above genres will see sales of 150-300 books over a three day span. Other genres (sci-fi, fantasy, memoirs, non-fiction, etc) of for-purchase books sell 75-250 copies over a three day span. Free Kindle books see sales in the thousands.
These numbers are only representative of sales that are directly attributable to our ad as reported in our Amazon Assciate report. Amazon "also-boughts" and additional visiblity because of our sales bring additional "long-tail" sales beyond our promotion.
Does OHFB promote books through email, the site or socially?
All of the above. The web, email and social networks are all equally important to us. All ads booked are placed on all three. Our site, the daily email and our social outreach.
Should I go with a gold or silver ad? What's the difference?
Visibility. We feature a gold ad at the top of our daily email that reaches 25,000 thousand readers. On average, books that take the Gold package see an increased sales at a rate of 25% when compared to a silver ad of the same genre.