Chain Reaction: a Crocheter’s Guide to Finding Your Niche, Building Your Brand, Mastering Social Media and Selling With Confidence in 2026

Chain Reaction: A Crocheter’s Guide to Finding Your Niche, Building Your Brand, Mastering Social Media and Selling with Confidence in 2026Turn your crochet hobby into a thriving handmade business—without the overwhelm.Whether you dream of selling on Etsy, building your own Shopify store, teaching workshops, or showcasing your work at craft fairs, Chain Reaction is your step-by-step guide to transforming passion into profit.Written by Pamela McKenna, a crocheter and marketing strategist with 25+ years of experience in branding, design, and social media, this book makes marketing approachable, modern, and tailored for makers. You don’t need a business degree—or even marketing experience. All you need is the desire to create, share, and connect with the customers who will love your work.Inside, you’ll discover:How to find your niche so your crochet products stand out and attract the right customers.Simple branding techniques to design a memorable identity using DIY tools.Social media strategies that work in 2026—with tips for Instagram, TikTok, Pinterest, YouTube, and Facebook.AI-powered shortcuts for product descriptions, photography, and content ideas (so you spend more time creating, not stressing).Smart pricing strategies to value your work with confidence.Step-by-step guides for selling patterns, growing your email list, and building loyal customer relationships.Insider tips for selling offline at craft fairs, pop-ups, and workshops.With approachable exercises, motivational insights, and modern tools, Chain Reaction shows you how to take control of your creative business. Instead of guessing, you’ll have a clear plan for growing your crochet brand—online and offline.If you’re a crocheter or knitter ready to go from hobbyist to entrepreneur, this book is your roadmap to building a sustainable, profitable, and joyful handmade business.Keywords: crochet business book, sell crochet online, Etsy crochet success, handmade business guide, knitting business tips, crochet patterns selling, craft fair success, marketing for makers, social media for crochet, AI for small business, branding for handmade shops.